Uncapped is a revenue-based finance provider that believes in founders who have control of their destiny. 
I was asked to refresh their visual identity to promote a more inclusive and humanised brand that appealed to prospective founders of all backgrounds. Putting founders as the new image of success, it led towards an editorial style where they were pictured as icons, combined with funny illustrations for a friendlier take on capital.
Main tasks:
-Logo design
-Brand guidelines
-Illustration, animation
-Photoshoot
-Responsive web design

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