2020
Self-initiated campaign
Art Direction
Design
Art Direction
Design
Being outside is awesome. Plastic pollution is not.
Back in spring 2020 during the 1st lockdown, pubs were allowed to do takeaways in single-use cups, therefore London’s parks drowned in plastic.
In collaboration with my strategist friend Maria Correa, we imagined the campaign Planet friendly pints, a series of posters that we put up around the main parks of North-East London to raise awareness about that issue. We came up with different lines, served by a bold and pop art direction to catch people's attention and encourage them to park the plastic while enjoying pints outside.
#cheerstonature #plasticfree
