Being outside is awesome. Plastic pollution is not.
Back in spring 2020 during the 1st lockdown, pubs were allowed to do takeaways in single-use cups, therefore London’s parks drowned in plastic.
With the help of my strategic planner friend Maria Correa, we imagined the campaign Planet friendly pints, a series of posters that we put up around the main parks of North-East London to raise awareness about that issue. We came up with different lines, served by a bold and pop art direction to catch people's attention and encourage them to park the plastic while enjoying pints outside.