With financial knowledge comes power. Plan V Care is the rallying cry of women who want to be part of the new world of finance.
The cancer policy believes in creating an accessible space where all women feel seen and heard,  with intersectionality at the core of their values.
I was asked to create a logotype and brand guidelines to communicate their vision. Chosen for its association with victory, peace and revolution; the V in their name symbolises victory over financial illiteracy, peace of mind and a revolutionary stance against the financial status quo.

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