2023
Art direction
Art direction of a shoot to create a new contemporary imagery for Moody Month, a well-being app tailored to women's health.
The objective was to align the visual language with the brand evolution toward a more mature audience while embracing its core values, including a celebration of moods, body shapes, age, and skin diversity.
Photography by Gabrielle Cooper
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/2bfd5bd9-7b76-4592-b147-dd674cc57727_rw_3840.png?h=5b5d607817701445f18d477710044900)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/21159d17-620e-477f-ad25-0fc4d6a31930_rw_3840.png?h=af12d3488c4d6b6da562a42606f054e9)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/f6d1cdf6-1ae5-4085-8d03-d4e6ed83e6b9_rw_1920.jpg?h=6432978287ca0ef0074bbf03aab5c1d9)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/cea39dff-a6d3-4847-8f4a-512d858bea82_rw_1920.jpg?h=7cb2de00f3bc4e78c57e3e02867f6b11)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/e5c91d9d-81b1-4104-bdd3-f3d3116bf574_rw_1920.jpg?h=5cb46530fe3f8101a0c0993e3fbb4c45)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/52c9cbcf-590b-4da5-bcda-66d82d3a7684_rw_1920.jpg?h=b1d87f411ae62a9600352b9ed879a302)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/aeca33e3-b373-44f0-a3c7-2be7a56b9d46_rw_1200.jpg?h=2149af8bbfd3e1742d3dfc2295757282)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/198ac05f-77ca-4abc-b227-72cbf0d2b326_rw_1200.jpg?h=f1c9b7d1c32ee7deff1621c096438e06)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/87804cd4-0d45-4fbb-a3f7-92ffa5c0beee_rw_1200.jpg?h=3b9cf389acd564de1a6ccb57d8c23159)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/49f55b18-9aef-4435-87cc-9a0fd154de89_rw_1200.jpg?h=f9cbc317d24161290626c6d3dd53c2bc)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/fc898a04-a16c-4251-a990-d28dafe5d916_rw_1200.jpg?h=d3f53a57aaa301d5a313bf78c9818f05)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/6d6d5bf1-1d2b-4ced-9ad3-21b33613fb02_rw_1200.jpg?h=a21690d435d409aded157f7157d1e9c5)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/8ab28f49-fcd9-40a2-8c14-508c805d8b85_rw_1920.jpg?h=8812a57f2ef36c28e1bc44ff43f36099)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/a6790fd3-2c46-4585-911d-d65686453a21_rw_1200.jpg?h=54cad48a6ac98f027fc2c0ed9a0a45a6)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/580175fa-2f4e-4ee3-a3e6-699783ee54bf_rw_1200.jpg?h=d65a506d676104045ed9defd3ad5dd93)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/5823deac-4278-4966-80c6-8d99355964ac_rw_1920.jpg?h=84ccef27e98bd035580e5d2134fd35a0)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/92898bc3-a539-440c-8eeb-467edc3c639a_rw_1200.jpg?h=0e6ead8f3a087a9b6a3e746534d1896f)
![](https://cdn.myportfolio.com/a46e10d8-3913-450f-975f-a63692ecf09b/d9fedc31-baa9-45f7-8caa-63ac4e1260c2_rw_1200.jpg?h=a53f5e4c16d901cb48914e1206eb396f)